Expert strategy & content, delivered seamlessly into your workflow.

Fast-moving teams don’t need more complexity — they need clarity. I partner with agencies and growing businesses to provide senior-level content strategy, messaging, and copywriting that fits seamlessly into established workflows, supporting strong, consistent content without disrupting the way teams already work.
Carla Hill

Experience
& Approach

I’m a senior-level content strategist and copywriter with over a decade of experience supporting agencies and growing brands. Backed by advanced education and Meta and Google Ads certifications, I combine strategic thinking with execution to deliver clear, client-ready content across channels. Available for fractional, project-based, or overflow work, I integrate seamlessly into teams as an independent partner—no onboarding, training, or management required.
Content Strategy • Brand Messaging • Copywriting for Agencies & Growing Brands

Demonstrate branding consistently and think outside the box.

Content Strategy

  • Brand messaging frameworks
  • Content pillars and strategic roadmaps
  • Website content architecture
  • Social, email, and funnel strategy

Brand Voice + Messaging

  • Voice and tone development
  • Brand storytelling and positioning
  • Taglines and key messaging
  • Copy guidelines for internal teams

Website Copy Planning + Execution

  • Sitemap and wireframe-level content planning
  • Key messaging and SEO-informed structure
  • UX-focused content flow
  • Website and landing page copywriting

Copywriting Across All Mediums

  • Web, blog, and long-form content
  • Social copy, captions, and scripts
  • Email sequences and nurture campaigns
  • Paid ad and campaign copy

Sales + Marketing Collateral

  • Sales decks and pitch materials
  • One-sheets, brochures, and proposals
  • Capability and sales kits
  • Client pitch and launch support

Presentations & Executive Communications

  • Keynote and speechwriting support
  • Presentation and workshop messaging
  • Training and internal communications
  • Executive-level content refinement

Fractional & Overflow Content Support

I seamlessly step in for agencies and growing businesses when additional content leadership or capacity is needed:

  • when teams are understaffed or in transition
  • when deadlines pile up
  • when polished, client-ready deliverables are required
  • when a reliable senior content lead is needed